Sydney IVF is reborn as Genea in controversial ‘childbirth’ spot via Rhodes Shapter, Sydney
September 1 2011, 12:20 pm | | 10 Comments
Sydney IVF has been rebranded Genea backed by an ad campaign via Rhodes Shapter,, Sydney.
The spot, directed by Zia Mandviwalla from Curious Film, may prove to be controversial, given it’s probably the first time a woman has been filmed giving birth in a commercial.
10 Comments
Self-proclaiming controversial?
This’ll pass through the mass marcom seas without rousing much interest either way.
errrr….Yuck….
“probably the first time” = classic
Can’t fault the acting
Gee the music is spooky i thought she was going to give birth to Chucky or something….
Yuck?
You’re an idiot. What were you… hatched from an egg?
First TVC birthing scene my hat! This disturbing vision on the world of wonder that is child birthering was way, way first.
http://www.youtube.com/watch?v=Y_CUdW2g2Yw
Hey muppet (Bah!)
The difference between the 2 commercials is the Genea one is for real, maybe you can’t tell the difference because you are a junior muppet.
I think this ad is disturbing, and gross, too much information… it has gone way too far and should be taken off
As an IVF patient, it made me cry. Very moving.
Maybe because as someone who suffers from infertility, this is why you put yourself through the rollercoaster of IVF, to have this amazing and miraculous end result.