Ogilvy, Melbourne goes on a summer road trip for Myer through Victoria and the Great Ocean Road
August 30 2011, 2:42 pm | | 13 Comments
In this latest Myer TVC director Dan Brophy worked closely with Ogilvy, Melbourne creative director Kai Tunley to develop a summer road trip story featuring a group of three friends. Shot on location in country Victoria and the Great Ocean Road the campaign features the latest summer looks from leading menswear labels such as Tommy Hilfiger, R&G and Blaq.
13 Comments
Congratulations on making a male fashion TVC without women in it.
Good Job Dan!!
Is this a homage to Priscilla, Queen of the desert?
what a bunch of yawn
Looks like they had a really gay time.
Maybe it’s cos I’m gay, but that seemed really gay. Was that deliberate?
Could that be any more boring? I think not.
This is kinda gay. Not that there’s anything wrong with that!
Oz fashion advertising is the worst. If it was gay is would be at least raunchy this is just very cheap and daggy looking Ralph Lauren spot. The direction is fine but in the end what can you do with $1.50?
Come on… who goes fully dressed to pose like that on a beach?
In my day we called them rock lobsters.
Is MYER trying to corner the gay market?
Posing against a wall? Stretching your arms out of a caddy as if to say ‘I’m freeeeeeeeee’? t feels like a story about 3 girls, and then someone thought “hey, we should make them all boys. That would be so cute.’
Like someone said on Gruen ages ago about beer commercials always having four guys in them:
One guy alone is lonely; two is gay; three is just weird. Which makes four the minimum number of guys to hang out and sink piss, and probably also go on a road trip. A theory backed up by the hilarious college gag movie known as ‘Road Trip’.
Who uses maps these days?
People who like the real thing, iPhone. People who like the real thing.