Adam Posner to spearhead new Melbourne office for Lavender Communication Group

Lavender Communication Group is setting up in Melbourne and has appointed Adam Posner (left) as managing director to spearhead the operation.

Says Rebecca James, Lavender’s managing partner: “There has been a good reaction to our Loyalty 3.0 offering particularly amongst retailers in Melbourne, and now seemed the right time to establish a presence to realise these opportunities. In appointing Adam we set out to find the best direct marketer in Australia. I could not think of a better direct marketer than Adam Posner to head up Lavender Melbourne. Adam’s skills are incredible and he’s an inspiration to work with. Our aim is to build a powerful team in Melbourne.”

Prior to joining Lavender Posner ran his own Melbourne agency, Directivity for four years.

Adds James: “Adam has nurtured some great clients and we welcome the opportunity to work with them.”

Says Posner: “I believe there are a number of opportunities in Melbourne for an agency structured like Lavender. It has strength in both communication and technology. Lavender has its heritage in direct marketing but its future focused in digital and social marketing. I believe it possesses an unrivalled offering in Australia. Re-joining Lavender now is perfect timing. Lavender is investing heavily in its people and its own technology. I’m a big believer in its promise ‘we live the consumer world’. Lavender has the credentials, passion and technology to prove it.”

2011 is shaping up to be a big year for the independent agency with client wins including Austar, EB Games, Wendy’s and a Federal Government project.