303 Sydney wins RAMS home loans business in creative shoot out against AJF Partnership
August 23 2011, 8:27 am | | 13 Comments
After a long review process CB hears that 303 Sydney has won the RAMS home loans business in a creative shoot out against AJF Partnership. The incumbent was Loud, Sydney.
Westpac is relaunching RAMS as an online bank.
The win comes a week after rumours that Lowe Australia was in the advanced stages of acquiring 303 Group, which is Australia’s largest independent agency, with offices in Sydney and Perth. Pictured above: 303’s Sydney managing director John McKie, national ECD Simon Langley and national CEO Nick Cleaver.
13 Comments
Lowe says bye bye to Aussie, what a loss. Amazing client who buys amazing work.
Surely it’s time to kill Keith the talking sheep.
I had odds on 303 winning this one.
Simon Langley, newest member of the Pyrmont Gun Club…BANG!
Just as long as you don’t get rid of the talking sheep.
It’s iconic Aussie advertising.
I mean, let’s face it. Sex sells.
It’s called RAMS.
A ram is a sheep.
It’s a symbol of the brand.
Why get rid of it?
Use it and make it better.
Since we’re being literal, let’s create a new talking brand icon for Dick Smith.
It used to work and it probably would again.
sorry if that offends all the fabulous young things out there.
@ Ben Dover
“Amazing work”
I’ve never seen anything good from Aussie. Please post a link.
Like lambs to the slaughter
are now after lamb’s ass
Not big on sarcasm, 2:37?
Dig deeper Cb and find the real story behind the pitch.