Liptember set to launch its annual lippy campaign with Myer via Three Wise Women, Melbourne
August 19 2011, 11:17 am | | 8 Comments
Women’s mental health charity Liptember, via Melbourne boutique agency Three Wise Women, has launched their annual campaign, joining forces with Myer encouraging women putting their lippy on in September.
All involved with the production donated their time and services free of charge.
Client: Liptember
Agency: Three Wise Women Creative
Director: Nigel Karikari
Producer: Joe Connor
Production Company: Renegade Films
Post Production: Digital Pictures
Sound: GAS
DoP: Katie Milright
8 Comments
regardless of the good intentions, Movember should come after them with everything they’ve got, this is blatant brand copyright infringement.
Lazy, lazy, lazy.
And macdonalds should chase burger king. Its actually quite clever an i could see women and men competing in a fun way in future years.
I would say very clever!
Sarah has a point.
If anything this could become beneficial for movember- if done well. Potential for some healthy fundraising competition between girls an guys. Clearly seen a gap in the market and formed some impressive partnerships if you have look at their site.
If anything it’s a lazy comment to label this campaign lazy.
Movember is clever. It’s almost exactly like November but different.
Liptember is stupid. Really really really stupid.
Not because of the charity it’s supporting – or the extra $$ it might make for Myer, but because it’s just not trying.
What a great and smart idea! It is similar to Movember but love the fact that us gals can have a charity to support too. If it is stupid to support a charity organisation to raise funds for women’s mental health, then call me STUPID.
Hahaha I think its fairly obvious Lazy is the same person as Your Mum with some type of chip on their shoulder.
I’m sure if someone had brought the concept past your desk you would have said it was stupid and a waste of time………I think not.
Women will love this. If they are guilty of anything its giving my wife another excuse to buy a new Lippy.
All power to them.
how spiteful of you ‘lazy’ this is a charity set up to help women not a profiting business. Your ridiculous comments just make me want to get on board and support this cause!
Lazy, the charity is great but Liptember is pathetic.