Kimberly-Clark launches U by Kotex ‘Leak Check’ campaign this Sunday via SHIFT, Sydney
August 17 2011, 9:58 am | | 16 Comments
SHIFT, Sydney is launching a new campaign on Sunday for U by Kotex titled ‘Leak Check’, the latest execution in the “U Know What Works” campaign
The TV campaign is backed by print ads appearing in women’s magazines.
16 Comments
lol. I created the ‘U by Kotex’ brand name. Great to see that after six years it’s still going strong.
You’re amazing 10:10.
How very clever of U, 10.10. Job well done. Go to lunch early today
lol. I created man in my image. Great to see he’s working in advertising.
Lol. You guys are so amusing. The agencies you all work for are so lucky to have such quick witted and puerile individuals working for them. You’re all obviously jaded beyond your years.
Nice art direction. Reeks of Raj. Nice one fella.
There is an idea in there. Just not sure if it’s ‘don’t disappear’ or ‘leakage paranoia’ or one of the other messages. Stick to 1 and you’ll win.
CRAP AD
It’s awful. How about saying something life-affirming and positive to women, rather than just adding to their paranoia by inventing a ‘phobia’ that they probably didn’t even have before.
i think it’s fun!
Yeah, nice art direction. A cut-through spot for a research-driven brief.
It’s popping with colour and eye candy, just the thing for a short attention span.
Good job!
Don’t believe it. Won’t be buying it. Another ad from the 2011 version of the ponds institute.
What happened to me?
nice colours, I dig it.
It’s amazingly average, and commenting that your own ad is “colourful” ain’t gonna help it.