IAA launches first in a series of thought leadership events in Sydney – Tuesday 30 August
The International Advertising Association (IAA) Australia Chapter today announced the first in a series of Thought Leadership events planned over the next year. IAA Thought Leadership Forums will address the emerging trends, topical issues and opportunities impacting communications, brand marketing and media in Australia.
The first event in the series will feature Marc Mathieu,(above left) senior VP marketing, Unilever (UK) in discussion with Michael Kassan, (above right) chairman & CEO MediaLink (USA).
It will focus on the topic of “Superconnectivity”, which has been identified by Unilever as the nexus of strategic customer acquisition and engagement.
IAA Thought Leadership Forum:
Superconnectivity – the marketing strategy of the future
Date: Tuesday, 30th August 2011
Time: 12:15pm for 12:30 – 2:15pm
Place: Star Room, IMAX Complex – Level 6
31 Wheat Road, Darling Harbour 2000
Cost: IAA Members: $120
Non-Members: $130
Tables for 10: $1,200
Bookings: hleembruggen@ozemail.com.au
About the speakers –
Marc Mathieu, senior vice President marketing,Unilever
Mathieu is responsible for delivering a step change in Unilever’s marketing skills and capabilities and the development of the Unilever brand to achieve its corporate ambitions of doubling the size of the business while reducing environmental impact. He is best known for his leadership of the “Coke Side of Life” communications platform and its branded sustainability platform “Live Positively” while at Coca-Cola.
Michael Kassan, chairman & CEO, MediaLink
An internationally recognised business strategist, Kassan provides critical counsel and direction on issues of marketing, advertising, media, entertainment and digital technology to many of the Fortune 100’s biggest global brands.