Colenso BBDO wins $10,000 NZ Newspaper Ad of the Year with ‘Home Alone’ for Pedigree Dog Food
A Colenso BBDO, Auckland creative team has won the $10,000 NZ Newspaper Advertisement of the Year 2010/11 for Pedigree Dog Food.
The advertisement, ‘Home Alone’ was one of a series of newspaper ads for Pedigree. The awards were presented at a function held at the Aotea Centre this evening.
International chairman of judges Neil French praised the winning ad saying: “This ad, in my opinion, is near-perfect. If you can spare the time, let me tell you why: In the first place, it allows the reader to be involved…. the ad isn’t a puzzle (a genre which I loathe), but it does take a while to figure out. In the end, it gives the reward of a smile and a chortle, and of empathy with the brand….these people know what it’s like to be a dog!”
Local judges for the Newspaper Ad of the Year and Digital Newspaper Advertisement of the Year were Mike Barnwell, Publicis Mojo; Dave Brady, DDB; Rob Jack, Special Group; Steve McCabe, DraftFCB and Antonio Navas, Saatchi & Saatchi.
The Digital Newspaper Advertisement of the Year award went to a creative team from DDB for their McDonald’s Buffer Burger ad. They won IPads.
The Student’s Newspaper Advertising Competition for students from AUT and The Media Design School, sponsored by The Press, was won by Salah Ben-Brahim and Zoe Hilton from The Media Design School with their ad ‘Cold Cases’ earning them a $500 prize.
The 48 hour Topical News brief competition was won by Craig Douglas and Paul Strong also from The Media Design School with ‘Kronic Performer” and a $250 prize.
Credits
Winner NAB Newspaper Advertisement of the Year
Agency: Colenso BBDO, Auckland
Client: Pedigree
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director: Levi Slavin/Dave Govier
Copywriter: Levi Slavin/Dave Govier
Senior Account Director: Karla Fisher
Senior Account Manager: Dave Munn
Agency Producer: Shayna Armstrong
Winner NAB Digital Newspaper Advertisement of the Year
Agency: DDB New Zealand
Client: McDonald’s
Group Executive Creative Director: Toby Talbot
Digital Creative Director: Aaron Goldring
Digital Art Director/copywriter: Ben Barnes
Art Director/copywriter: Jonathan McMahon
Art Director/copywriter: Lisa Fedyszyn
Photographer: Michael Corridore
Group Business Director: Zoe Alden
Business Director: Susie Darling
Senior Business Manager: Kate Eveleigh
VP/Director of Marketing: Madeleine Fitzpatrick
National Marketing Manager: Niki Lambert
Brand Manager: Nathan James
Assistant Brand Manager: Paba Wijayaratne
National Marketing Manager (NZ): Nikki Jeffcote
The Press 2011 Student Newspaper Award
Winners – Salah Ben-Brahim & Zoe Hilton
Media Design School
Campaign Title – Cold Cases
The Press 2011 Student Topical News Prize
Winners – Craig Douglas & Paul Strong
Media Design School
Campaign Title – Kronic Performer
2 Comments
can’t read the ad even when I big it up, it’s too small a file. Shame, cos it looks like you need to read it.
Can you put it up bigger please?
Nice and similar to the recent Mountain Goat print ad. Not that I’m suggesting plagiarism or anything. Infographics are clearly a creative trend this year.