Don’t miss ‘Pom Wonderful Presents: The Greatest Movie ever Sold’ – hilarious insight into product placement, marketing and advertising

The film that was fully financed through product placement from various brands, all of which are integrated transparently into the film.

With humour and insight, the movie unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions.

Sponsors were provided with brand category exclusivity. The brands that agreed to sponsor the film placed Spurlock front and centre in their brand campaigns and advertisements, both on and off-line.

The movie releases nationally on August 11, 2011.