JWT Melbourne lures Procter & Gamble head of digital Josie Brown for director of digital role
JWT Melbourne has significantly boosted its senior team with the appointment of Josie Brown as director of digital. Brown joins the agency from Procter & Gamble where she was head of digital across Australia and New Zealand for three years.
Before that, she was instrumental in building digital specialist agency Sputnik, as its client services director.
Says JWT managing director, Michael Godwin: “Josie comes to JWT with a unique blend of experience, as she was a senior agency executive prior to managing the digital marketing across the region for one of the country’s biggest advertisers.
“Recently I’ve been listening to advertisers express their frustration over agencies’ inability to help them build a digital road map for their business, being more focused on tactical execution and campaign extension. So I’m pleased to offer our clients the services of one of Australia’s best digital marketing professionals.“
Brown said her mission was to help clients transform their business using innovation in technology, social engagement and digital commerce: “Having been exposed to many agencies across the region over the past few years, I’ve been really impressed by JWT’s ability to integrate digital within a single, holistic communications framework. I’m excited by the prospect of helping take this to the next level.“
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Go Josie!