The Conscience Organisation develops content series for Uncle Toby’s new ‘LE SNAK Deli’
The Conscience Organisation, Sydney has developed a content series for Uncle Toby’s new ‘LE SNAK Deli’. The content has been designed to give viewers a cheeky little break from the norm, to support the brands positioning “a break from tradition.”
Three stories “No Time to Catch a Break”, “Big Boss Man” and “The Office Pest”, follow Annie as she circumnavigates the daily trappings of the office workplace with help from ‘the Break Guru’ to give her a more satisfying break.
View the No time to catch a break video
View the Big Boss Man video
View the Office Pest video
In addition, ‘the Break Guru’ delivers 6 quirky “How To..” style content pieces giving viewers hints and tips on how to deal with their own trappings of familiar day-to-day office scenarios in a less than traditional way!
The content will feature on Uncle Toby’s YouTube Channel and Facebook page as well as distributed across various entertainment portals via TCO’s content seeding team. A promotion to win a break for your office supports the activity on the Uncle Toby’s masterbrand Facebook page.
Client: Nestle
Product: New Le Snak Deli
Marketing Manager: Ian McFarland
Senior Brand Manager: Meca Andre
Brand Manager: Natalie Gerasimoski
Digital Agency & Production Company: TCO
Strategy Director: Tom Phillips
Account Director: Samantha Warfield
Content and Social Manager: Danny Robson
Director: Kevin Lim
Writer: Kevin Lim
Producer: Cara Geraghty
DoP: Dan Freene
Post Production: TCO
Editors: Kent Hau, Karin Zigner
24 Comments
What a pile of utter shit.
C-R-A-P.
But its online and its (hoping to be) social networking, so it must be good.
Shivers…Not the good kind
…
AAAAAARRRRRRGGGHHHHHH!
Can I get that 6+mins back?
nah. common misunderstanding going on here. Viral is not an extended TV ad.
It need to want to be sent, not switched off. Pity – would’ve been a hard sell to UT.
fuck that amazingly crap.
Amateur hour @ TCO. Stick to your banner ads or whatever it is that you do.
3.00PM, you watched all 6 minutes??
Surely the first vid would’ve been enough to suggest they weren’t going to get any better.
How do these jobs happen? What were they thinking?
“via TCO’s content seeding team”
Hilarious. Content seeding team? F**king PLEASE.
couldn’t watch the whole thing, pity the target market is too busy washing dishes to be watching this crap!
I enjoyed the production value but I didn’t end up laughing (and I watched all three).
There was definitely something there, I just think they should have pushed it a bit more and made it funnier. I’m not sure if these will get the desired effect.
But nice work none the less guys, an interesting take on a brand that usually just says the words “Le Snak” and hopes you buy their product.
To all the haters above. Get a fucking job. Seriously. You guys need to lighten up.
“A break from tradition”. A tradition of what? Making good ads?
Just watched it with a co-worker, we both have LeSnaks in our draws. We enjoyed it.
In your draws, 10:54, or in your drawers?
Where will these get watched? Or will the seeding and content manager just pay people to watch them? Seriously, would like to know and and when these get viewed. I understand the advertising model where you force these on people as they enjoy their TV show – but don’t understand when anyone would decide to watch these. I know you can pay people to watch them (pure profile and those types of agencies) is that the strategy?
WOW… hard to believe someone actually saw the first cut of this and didnt go on to cut themselves.. and then the idea. Sorry but that is what I would call a big fat waste of money.. completely missed the mark.
The actor in the second one is actually quite funny. Nice.
@12:40
none the less = nonetheless
Congrats TCO from getting blood out of a stone from Nestle for this crap. This proves multi nationals are absolutely fxckin stupid and blinded by the shiny paper of the word “digital”. Get out there and flog some turds – ROI is a non issue apparently. It’s KERCHING times again!
Shite. What bunch of amateurs are responsible for this dross???
The content seeding team sit around a large pool of dirt sprinkling little cut up letters and watering them. They sit, wait and watch to see if anything grows from this large pool of dirt. Nope nothing!