You’re not rock’n’roll when you’re hungry – Clems Melbourne rolls out new campaign for Snickers
Clemenger BBDO Melbourne has launched the initial phase of a new campaign for SNICKERS designed to showcase how ‘you’re not you when you’re hungry’.
THE SNICKERS SESSIONS will follow two Aussie acts – Miami Horror and Phrase – as they record and release a cover song completely different to their usual style, while raising money for youth charity Heaps Decent.
The twist is that the public gets to choose which out-of-genre songs the two acts will cover. Should indie-electronic Miami Horror record ‘I’m Stranded’ by The Saints, ‘Out of Mind, Out of Sight’ by The Models or ‘Under the Milky Way’ by The Church? And should hip hop artist Phrase cover: ‘Horror Movie’ by Skyhooks, ‘Friday on My Mind’ by The Easybeats or ‘Reckless’ by Australian Crawl?
For every vote SNICKERS will donate $1 to Heaps Decent – a not-for-profit organisation committed to nurturing the creativity of disadvantaged young people while supporting the development of emerging artists. There are five days remaining (voting closes this Friday) for people to vote for the song they want each band to cover and help raise up to $20,000 for Heaps Decent.
The next phase of SNICKERS SESSIONS will follow the acts into the recording studio and document their struggle to wrap their heads around a track that is the antithesis of their usual style.
Once the tracks have been recorded, they will be released on iTunes and 99 cents from the sale of each song will also go to Heaps Decent.
Vote at snickerssessions.com.au
Like at facebook.com/snickersSESSIONS
Follow @snickersessions
Credits:
Senior Copywriter: Richard Williams
Senior Art Director: Anthony Phillips
Executive Creative Director: Ant Keogh
Director Digital Innovation: Eaon Pritchard
Content Strategist: Robert F Coleman
Senior Agency Producer: Sevda Cemo
Agency Interactive Producers: Terry Man, Felizia Harder
Group Account Director: Mark Gretton
Account Director: Jennifer Chin
Account Manager: Atlanta Sgro
DOP/Editor: Andrew Dunlop
Production Company: Exit Films
Director: Jono Hill
DOP: Stefan Duscio
Producer: Selin Yaman
Editor: Jono Hill/ Mike Lutman
Post Production: Yeah Right Productions / The Butchery/ Refinery/ Digital Pictures
Music Supervision: Level Two Music
Artists/ Record Company: Miami Horror/ EMI Music
Artist/Record Company: Phrase/ Universal
Mars Chocolate: Brea McClure – Marketing Manager SNICKERS
7 Comments
Same thing happens on triple j every Friday morning – like a version.
Total shit! Fuck, are we so out of touch with pop culture here in ad land that we produce this lame dross!? Fail.
Wow. Bagging a campaign that’s raising money for a great cause.
You guys are heaps decent.
Actually no you’re not. You’re pathetic.
These guys are heaps decent, and I think they’ll appreciate every cent that comes from this ‘lame dross’.
http://heapsdecent.com/
Have a nice day.
Snickers could just give Heaps Decent the 20 grand?
Well done clems, stealing PRs lunch with NAB now stealing social media’s lunch.
1:34… 7:05 has a very good point.
I hate it when people get all high and mighty about the fact that an advertisement is for a good cause. If they gave half the money used to promote their “goodwill” to the actual good cause then they’d actually be doing something worth defending on moral grounds.
Whoring out a charity to sell more chocolate is not at all respectable, and you know it.
@2.44
thats right. advertising should stick to manipulation, misleading and anxiety. that’s what we’re good at. To hell with creating culture and value.