Grey Healthcare Group targets surgeons and unit nurses to raise awareness of the Baxter infusor
July 13 2011, 4:32 pm | | 11 Comments
Grey Healthcare Group, Sydney has developed a print campaign targeting Surgeons and Unit nurses raising awareness of the time saving and protection the Baxter Infusor delivers post surgery.
11 Comments
i-Doc
Don’t get it
I didn’t get it at first but it made me want to read the copy. I like. Clever.
Nice work
Fresh thinking and well executed i’d like to see more…
Lovely idea. Copy didn’t need to rely on so many “expertise/expert-ease” references. One wold have done.
This ad has craft and style
Simple and direct
Would like to see how it works online
Man how many times has the cord been used to tell the story!? there was a sony campaign a few years back that used the cord to illustrate the visual. It’s a very old, tired and done to death treatment.
What does anything I see have to do with expert ease. What does expert ease even mean?
The early 90’s called – they want their ad back.
Should have waited for Jay to return from Cannes.
He would have pulled the cord.