M&C Saatchi Sydney launch third phase of campaign for the Sydney Dogs & Cats Home

The third and final phase of the highly successful M&C Saatchi-created campaign to save homeless pets for the Sydney Dogs & Cats Home (SD&CH) went live this week with a fresh execution of portraits depicting animals with their new owners.

‘Limited Edition’ involved 21 of Australia’s top photographers who donated their time and expertise to shoot one-off portraits of 63 feline and canine (including one duck) inhabitants of the SD&CH. The one-of-a-kind prints, signed and numbered by the photographer, were rendered into superlites provided by Adshel, who donated $225,000 worth of media to the campaign, for display in high traffic locations all over Sydney.

The posters directed passers by to the SD&CH website where they could view the entire ‘Limited Edition’ exhibition and either bid for a one-off print, adopt an animal or donate to the SD&CH. eBay donated its services for the online auction of the prints which it promoted on the ebay.com.au homepage for the duration of the campaign.

The final phase of the campaign features five of the re-homed animals, reshot with their new owners in their new homes, to be displayed on the Adshel superlites all over Sydney.

Each print carries a tagline featuring the animal’s name e.g.: “Bentley’s Time was Limited. Thanks to you it no longer is”.

Says M&C Saatchi senior creative Jason Woelfl: “The public support for the campaign was overwhelming. We couldn’t have hoped for a better outcome. More importantly, lives were saved, and we are very happy about that.”

Says Tim Vasudeva, SD&CH strategic development officer: “We are grateful for all the wonderful and generous support we received to make this campaign possible. M&C Saatchi came up with an ingenious, compelling way to showcase the plight of these animals that proved brilliantly effective. Obviously we are a charity that survives on donations so none of this would have been possible without the amazing generosity of M&C Saatchi, Adshel, eBay, The Print Centre and of course the wonderful photographers. Big thanks to you all, you’re life savers.”

The portraits of the re-homed pets with their new owners are: Butterball and new family shot by Ingvar Kenne; Rufus and foster family by Toby Dixon; Dusty and Tom Luscombe self portrait; Bentley and new family by Jonathan May and Kobe and new family by Amelia Hawkins.

The Photographers involved:

Juli Balla | Toby Burrows | Terence Chin | Michael Corridore | Tamara Dean | Toby Dixon | Marc Gafen | Florian Groehn | Amelia Hawkins | Gary Heery | Jeremy Hudson | Nic Ingram | Ingvar Kenne | Adrian Lander | Tom Luscombe | Jonathan May | Michael Miller | Ruth O’Leary | Andreas Smetana | Adam Taylor | Julian Wolkenstein.