Brand Central relaunches with Julian Martin and Matt Kemsley as JMK – ‘Where Business Meets Creativity’

Matt Kemsley has joined Julian Martin as Creative Director and equal partner at BrandCentral.

The move is a key part of their evolution from a brand consultancy to a full service advertising agency.

They are changing their company name to their combined initials, JMK, and launching their new positioning: ‘Where Business Meets Creativity’.

Matt Kemsley (above right) is an internationally renowned creative director. He was voted 16th most creative person by The Financial Times following the success of the Lynx Pulse campaign.

Kemsley has spent most of his career at two great creative agencies: BBH London and Whybin TBWA Sydney and Auckland. He has been responsible for an extraordinary amount of awarded and effective campaigns.

Says Julian Martin (above left),: “I am very proud of the work BrandCentral has done since our beginning in May 2007 for brands such as: The Financial Review, Rams Home Loans, Wattyl Paints, Tourism Tropical North Queensland, Challenger Financial Services, Meat & Livestock Australia, AMP Credit Union and others. Matt’s skills will allow us to do more great campaigns for current and future clients alike.”