LOUD launches first local tv campaign for Western Union – ‘Make Sure the Thought Counts’
LOUD have launched their new campaign for client, Western Union, targeting Australian consumers who send money to the UK. The new campaign, titled ‘Make Sure the Thought Counts”, includes television and is the first tvc created for Western Union in Australia.
Western Union is the world’s largest international money transfer brand whose core markets are migrants and consumers from an ethnic background. Though awareness is high amongst traditional ethnic audiences, awareness amongst those born in both Australia and the UK is low.
“Our challenge was to come up with a simple idea to show that cash really does beat all of those bad gift mistakes that can be made shopping online. We arrived at an idea that will reverberate with our audience: “make sure it’s the thought that counts”, to highlight the practical and emotional payoff of receiving the gift of cash. It employs a fun visual device that takes viewers on a journey through the Western Union story, including animation that we created entirely in-house,” said Joe Van Trump, executive creative Director, LOUD.
Credits:
Creative Director: Joe Van Trump
Art Director: Mickey Madgett
Copywriter: Jim Ferron
Director, Multicultural division: Lou Petrolo
Account Director: Erica Green
Account Manager: Adela Pontoh
Media: Match Media