BWM Sydney wins Carhistory.com.au creative account following a four way pitch
Carhistory.com.au part of the Veda Group, which provides comprehensive history reports on used vehicles registered in Australia, has appointed BWM to facilitate the launch of the brand to consumers as well as positioning it as a must-have tool when making the decision to purchase a used car.
The campaign, which will include executions across TV, print, digital and billboards, aims to persuade private sellers and motor dealers to utilise Carhistory.com.au and purchase these reports for themselves and to provide to potential purchasers.
Says BWM Sydney general manager, Simon Hadfield: “Car History is a dynamic challenger brand looking to shake things up in its category. BWM looks forward to partnering them throughout this journey. Car History is a great addition to the BWM portfolio”.
Julie Coffey at Carhistory.com.au said: “BWM was the perfect fit for this creative campaign. Their strategic approach and creative ideas nailed the brief as we move into this new chapter for the brand.”