GPY&R alters everyday perceptions of life with the creative stroke of a Pelikan Artline pen
Pelikan Artline have launched a new brand campaign through GPY&R Sydney with a series of quirky spots highlighting how perceptions of the everyday can change at the stroke of an Artline pen.
The campaign is the latest instalment in a new positioning and promotional drive for the market-leading Artline range of pens and markers, under ‘The Mighty Artline’ banner.
The campaign of six 15-second vignettes includes a vulture symbolizing the probable fate of a lone smoker; the instant transformation of an ugly urban environment and frying pans highlighting the danger of excessive sun exposure.
The TV executions are supported online where visitors get a chance to add their own visual commentary to a suite of images from the campaign. Future functionality will allow them to upload and adapt their own images, as part of a fun way to interact with the Mighty Artline brand.
Says GPY&R ECD Julian Watt : “Out of awareness comes change. The campaign is there to provoke thought, and show how a few strokes of the right Artline pen can lead to powerful expression, and ultimately change. Philosophical and deep indeed. The owls are not what they seem.”
CAMPAIGN PRODUCTION CREDITS:
Executive Creative Director: Julian Watt
CreativeTeam: David Joubert and Bart Pawlak
TV Producer: Honae MacNeill
Production House: Taxi Films
Director: Gemma Lee
Add in Post Production: Fuel VFX/GPYR
Sound Design: Nylon Studios
Digital Art Director: David Jackson
Planning: Moensie Rossier, Michaela Brown
Account Management: Cormac Stanford, Aaron Swan
Client: Adam Coleman, Debbie Amiradaki
8 Comments
Artline pens?
Jesus.
Nice job Dave. Fucker.
Well done. Jealous as all hell.
nice work – the website is actually quite cool.
they are my favourite pens – but never seen an ad for them.
this nails it…
Website = ok. TV = shite.
“never seen an ad for them”
of course you haven’t. ridiculous. let’s call it what it is: scam. an art project, not a piece of marketing.
unless the agency can reveal its billiings and show any different… hmmm
Tommydf get your facts straight before you try and be a cool guy on the blog.
They spent well over $1M on main media last year and they are Australia’s largest stationary supplier.
And in my humble opinion it is very good advertising.
tommydf – You’re a dick. But perhaps it’s a back handed compliment. You think they’re good therefore cant be for a paying client. You’re probably still a dick.
I’ve seen them on Foxtel. Short and punchy. I think they’re good.