Clemenger BBDO Melbourne, Whybin\TBWA Sydney lead Aussie pack at shortlist stage of Direct Lions; Colenso BBDO dominates NZ tally
Clemenger BBDO, Melbourne and Whybin\TBWA\Tequila Sydney lead the Aussie pack at the shortlist stage of the Direct Lions, with four entries apiece.
Clems has two for Yellow Pages ‘Hidden Restaurant’ and two for Carlton Dry Legends of the Dry ‘Snake’ and ‘Sausage’ featuring Steven Segal.
While Whybin’s has two for Mars Petcare ‘Dog A Like’ App and two for NRMA ‘My Car is your car’.
In all Australia has 14 entries shortlisted compared to eight for New Zealand. Of the NZ total, Colenso BBDO, Auckland has seven and DDB has one.
Publicis Mojo Sydney has two through the shortlist stage – both for AWARD ‘Ian’s getting ready’, with one apiece to BMF Sydney, JWT Sydney, The Hallway Sydney and RAPP Melbourne.
Mojo Sydney creative Matthew Ryan has two shortlisted for his 4th Amendment Wear campaign created in the US.
Aussie owned agency Droga5, New York has two shortlisted, both for the ‘Decode Jay-Z with Bing’ campaign.
Aussie expat copywriter Chris Swift is shortlisted twice for his Human Rights Watch ‘Burma’ campaign via JWT New York.
VIEW THE SHORTLIST:
2 Comments
Please, you’ve got to be kidding.
The ‘Dog A Like’ app for Mars pet care is exactly like Marcello Serpa’s classic Pet Look Alike poster campaign from 15 years ago.
The agency should be ashamed of copying such a well known great campaign, only trying to hide it in a new media channel.
Oh please, the Segal ad up for an award? Jesus wept – it’s an embarrassing spot. All you can do is look at Segal and think, wow, he looks like he died ten years ago. Maybe the concept could have worked if it was built around someone who was half alive (and actually appeared in a half decent movie) but as it stands, it’s just creepy. Oh, and as for the beer…does it even get a mention in the ad?
John Elliot, talking about the likely take over of Foster’s, said that the brewery has been destroyed by a decade of appalling management. That is particularly clear when you see how the last decade of advertising has destroyed some of the world’s great beer brands. A decade of self-indulgent twaddle, and the Segal ad is yet another example.