Sage Business Solutions targets decision makers in new print campaign via BrandMatters, Sydney
June 16 2011, 10:26 am | | 7 Comments
Sage Business Solutions has launched a national brand print campaign through Sydney agency BrandMatters.
Aimed at CEOs, CFOs and other decision makers, the campaign draws on the insight that to stay competitive in the post GFC era, investment in technology is considered as crucial as investing in staff – if a business is using dated or inadequate software, it can be as detrimental as having the wrong people.
The four double page spreads were shot by photographer Toby Dixon and will appear in business magazines and broadsheet press.
7 Comments
Nice
Onya Carolyn, still banging them out.
Hilarious. Very nicely executed
nicely executed, but very old-well-warn-done idea.
Good one girls.
Nice work
3:19 PM, I couldn’t agree with you more. I think it’s time ad agencies moved away from old & well worn out ideas.
A well worn idea….sunk by the lack of attention to the typography but rescued by great photography.