JayGrey snares 4 Pines Brewing – first work will be Vostok ‘Space Beer’ initiative ready to launch
4 Pines Brewing, renowned for its innovative, award-winning, handcrafted beer, has appointed JayGrey Sydney as agency of record.
The first campaign JayGrey Sydney will be working on is the Vostok ‘Space Beer’ initiative, an idea which saw 4 Pines and Saber Astronautics Australia research and produce the first beer specifically intended for drinking in space (whilst remaining a tasty drop here on earth).
Says Jaron Mitchell, part owner and general manager of 4 Pines: “We are excited about the ideas coming out of JayGrey Sydney. This has been our first foray into the world of advertising for our brewery and to date it has been really successful. What’s more, with our move into a larger brewery and with a growing distribution throughout Australia, the timing seems perfect.”
Says Jay Furby, JayGrey Sydney’s creative director: “It was a great chance to do something interesting. Most beer advertising today, whilst being entertaining, is somewhat generic in style. We decided to break this mould – a decision made easier because of the ridiculously entertaining proposition about the first beer brewed and tested for space travel.”
4 Pines join JayGrey Sydney’s roster of brands, which already includes Sensodyne, Panadol, Macleans, Hong Kong Tourism Board, Ribena, Bayer and White King.
4 Comments
Having been out on a few occasions I’d say I am well placed to have some understanding of the effects of beer whilst being in outer space. I should prove useful in creating great work for you Jay.
Those boys at Four Pines are such dreamboats
About time
somebody should make the beer taster an Honorary Australian