Australian EFFIE Awards – Clemenger BBDO Melbourne leads agency pack at shortlist stage
The campaigns that have made Round Two of EFFIE judging were announced today. A total of 95 finalists are now competing for advertising effectiveness awards across 18 categories.
CB Agency of the Year Clemenger BBDO, Melbourne proves it not only produces world-class creative, it’s also highly effective, leading the agency pack with 18 finalists, 7 with sister shop Proximity.
Other top creative shops are also effective: BMF Sydney, Leo Burnett Sydney and Naked Communications (Sydney and Melbourne) have 6 finalists each, Host Sydney, Three Drunk Monkeys and Mojo (Sydney and Melbourne) have 5 apiece.
A list of the finalists is below and can also be found at effies.com.au
Says Effies chairman Matthew Melhuish (pictured): “It was tremendous to see a record 214 entries across all categories and regions in 2011 and we’ve needed a record 80 judges to select this year’s Round One finalists. The papers chosen as Finalists demonstrate effectiveness across a wide range of categories, markets, channels and budgets. Feedback from the Judges is that the standard is high so congratulations to all who have made it through”.
Adds chairman of judges, Colin Wilson-Brown: “I’d like to thank all those Judges who have given their time and experience so generously to these awards. The Finalists have had to demonstrate something special to get through to this point but the level of scrutiny and rigor applied in Round Two will really test anyone who has a flaw in their argument, only the very best will succeed. Round Two of Judging will take place on June 21st by an eminent panel of 42 senior marketers and industry experts”.
The EFFIE winners will be announced at a gala dinner in Sydney on Thursday the 25th August.
The EFFIES are jointly presented by The Communications Council and the Australian Association of National Advertisers (AANA) in association with Telstra.
Other sponsors and supporters include Millward Brown, Adstream, Advertising Standards Bureau, Bacardi, BBC, B&T, Commonwealth Bank, EYE, Healthcare Communications Council, OzTam, Pegasus Systems, SBS in Language, The Newspaper Works, The Digital Edge and Trapdoor Productions.