MAC targets rural South Australians with ‘Matemorphosis’ campaign via Clems Adelaide
June 6 2011, 11:09 am | | 10 Comments
Clemenger BBDO Adelaide has put to air ‘Matemorphosis’, a series of spots part of an integrated campaign for the Motor Accident Commission targeting rural South Australians.

10 Comments
tough sell but gutsy spot. It will surely polarise (but i bet people still laugh) and as an English git, I love a good Knob gag. Looks great – funny casting – real faces. nice pics.
There will be those who knock dick jokes but showing coffins, corpses and people crying hasn’t lowered the road toll either. WIN.
Funny stuff.
I love a yellow “super title”. Comes off as a bad educational video without trying to hard. Priceless moment with those two guys holding the banner- surely street casting??
Will Drink more Sensibly.
Thanks, Clems Adelaide.
Those crazy South Australians. don’t know if it will work but I’m laughing all the same. Love the timing and bizarre execution. Nothing funnier than odd people pointing at large props. And as for that gratuitous Arse grope on the dancefloor on a make believe bar on a footy oval- priceless.
Yup nice one. Good job.
how about a comment from someone not involved in the making of this commercial (other than this one).
Damn straight, 4:56. If I didn’t know better I’d also say that Jim and Charlie are one in the same….. cheeky.
The idea rocks.
Visual puns and dick jokes. So my years at school weren’t wasted after all.
who’s the old guy in this ad? i mean what’s his name?
cheers