Dell’s Andrew Lark takes Mark Buckman’s chief marketing officer role at Commonwealth Bank
The Commonwealth Bank has appointed Dell’s Andrew Lark as chief marketing officer, filling the vacuum left by the departure of Mark Buckman to Telstra earlier this year.
Kiwi expat Lark joins the bank from his most recent position of vice president, Dell, where he is responsible for leading the Global Marketing of its Public and Large Enterprise Group. Prior to Dell, Lark has held senior marketing, consulting and online roles with start-ups and the world’s leading technology brands.
He has vast marketing and online experience across business to business and consumer sectors, as well as a strong record in emerging technologies and development and use of new media channels, such as online and social media.
Lark will report to the bank’s group executive, retail banking services, Ross McEwan and will commence his role on 1 July .
Says McEwan: “I am delighted to have someone of the capability and experience of Andrew joining our team. He is a high calibre executive with experience leading Global Marketing functions at large international companies in Asia, Europe and most recently the United States. I look forward to Andrew joining our Marketing team and bringing his experience and innovation to the Commonwealth Bank.”
Lark is a director of No 8 Ventures, New Zealand’s leading venture capital firm and sits on the advisory board of Xero. He recently served on the board of Endace and other NZ start-ups. In 2003 the New Zealand Government awarded him the inaugural World-Class New Zealander Award for his contributions to New Zealand. Until this appointment takes effect, he chairs the New Zealand Government’s Technology beachhead in the US market.
A native of Auckland, Lark holds a BA from Auckland University. When he is not immersed in work, he expends his spare energy as a competitive sailor, avid reader and wine enthusiast. He also enjoys cycling, windsurfing, writing, travel and design. He is married with a delightful daughter, Sophia and son, Zach.
12 Comments
Yet another New Zealand employed by Ralf Norris, surprise surprise – if only the position was filled because of merit and not the CBA NZ club.
Thought this would have been too obvious for him to do – but hay, if you can rip off Australians every day, what’s a little NZ favouritism in the scheme of things…
3:27
chip….meet….shoulder.
Having now read the various bios on Andrew Lark he seems like a bright guy and all – so fair enough I guess.
What I find disappointing though is that the CBA has chosen a digital world ‘technician’ rather than a well credentialed communications executive with a track record of world class, effective consumer centric campaigns.
Exactly. Or in the case of most Australians in this industry, chip meet BOTH shoulders….
Or in the cace of most Australians, chip meet EACH shoulder.
Congrats Andy – and to Ralph Norris for managing to secure somebody of Andys calibre. I am sure CBA will benefit from this hire
or in the case of american creative people in Australia – chip meet chip
Or in the case of most new zealanders in Australia – dole chic meet dole chic
I have met Andy a couple of years back and his appointment is a big coup for the Bank. For the haters – you are hating him for being a kiwi? FFS he was a senior honcho in the US for Dell, you don’t get there unless you are top notch. I’ve also seen him present, and from that content it is clear that what he has been doing in Dell is light years ahead of any marketer in Australia. Grow up kiddies.
2:40 you mean light years ahead like calling out the demise of Apple a while back. If you doubt it go google.
Apple vs Dell – last time I looked far and way Apple was most admired brand.
Dell are cheap mail order computers retailed hard or sold discount to enterprise. Main reason they need a social guru is they’re crap and people complain.
2.40 are you for real? One or both of them is a massive failure.
5.15 nailed it, Dell who – the last few years Dell have been slowly going down the drain. Interesting that Dell got a guy with ‘vast online experience’ at a time when they took their brand into retail and started to fail….
What’s the plan cba?
Blog your way out of the next rate rise or attack from Nab?