Digital agency New Republique Sydney to develop online brand strategy for City of Sydney
Digital agency New Republique has picked up the City of Sydney online brand strategy business.
City of Sydney, as Australia’s global city, contributes enormously to the country’s social, cultural, sustainable, economical and political life. The City provides services and support to a wide variety of communities, and as such, set a brief to create a sophisticated web experience that caters to the various needs of these groups in a unique and compelling way that unites them all.
Utilising unique bespoke digital brand planning tools, New Republique is working towards creating a platform that will both enhance and bring the City’s current brand heritage and future digital aspirations to life.
A City of Sydney spokesperson said, “As experts in the field of evolving brand from the physical to the digital, we were excited by what New Republique could bring to this project. We look forward to working with them and showcasing the results to our audiences later in the year.”
New Republique, which launched less than a year ago, has emerged with thinking that has clearly resonated with big brands in Australia. Including City of Sydney, the agency has secured an amazing list of clients including Coca Cola, NAB, Tourism SA, Zurich and University of Western Sydney to name a few.
Their thinking effectively merges traditional ad agency thinking and process (brand architecture and business problem solving), linking physical brands with the digital space.
Nima Yassini, representative of New Republique said, “We are delighted by the opportunity to apply our digital planning tools on the City of Sydney project, and assisting to take a world class city brand to the next digital level.”