Ex Masterchefs step up for Schweppes mixers in new ad campaign via GPY&R Melbourne
This week Schweppes kicks off a push for its mixers portfolio with a new advertising campaign developed by GPY&R Melbourne which will run during TEN’s top rating Masterchef programme.
The new campaign, “You don’t have to be a master chef to mix at home”, features some of the least remembered ex-Masterchef contestants, to demonstrate how easy it is to create delicious and inspiring mixed drinks at home, away from the scrutiny of the Masterchef judges. The campaign follows last year’s launch of the 1+1=3 campaign promoting Schweppes‚ Indian Tonic Water, Soda Water and Dry Ginger Ale.
“We went on a hunt to find the Masterchef contestants who had only lasted an episode or two, we wanted people who had proven they were no experts in the kitchen. There were a few surprised people when they got a call from our producers,” says GPY&R executive creative director, Ben Coulson.
The new drive is designed to help the brand connect with a younger generation of consumers who have an interest in food and drinks, with a focus on encouraging a more innovative and experimental approach to mixing drinks at home.
COPYWRITER: Matt Lawson
ART DIRECTOR: Paul Meates
DIRECTOR: Dogboy
PRODUCTION COMPANY: The Pound
POST PRODUCTION: Active Motion
MEDIA AGENCY: CARAT
14 Comments
I’m not sure I’d PR it.
Out of 10…. 7
As if… 1
Why not PR it?
It’s good, like-able advertising for a big brand that will sell drinks.
It’s better than underwear that airport security can read in an x-ray machine.
Why PR something that looks like Brand Power?
Clearly popping water filled balloons in super slow mo made everyone forget how to use these carbonated mixers and Schweppes found the need to re-educate us. Thanks for wasting such great creative talent.
Wow. I must be achingly out of touch. I thought these were pretty good.
Thank you anonymous for once again proving that I don’t know shit.
@ 9:52 – why are you talking to yourself?
See! I told you. I mean, we told me.
I direct you to the still frame of the woman.
Her expression says it all.
Piss funny for a sponsorship ad with non professional talent. Top work Matt & Paul and the director.
Saw the Devon spot in context last night.
Funny.
I like em.
Funny.
Original take on a straight brief.
Joy to watch.
Well branded.
What more is there?
And better performances than what we’re getting from the “real” Masterchef celebrities that are on every other ad during the show.
Special thanks to Frances Webb who also worked on this but her name fell off the creds somehow.
Frannie, you the best.
A real ad for a great brand. Awesome. Love your work guys. Respect. Colombian.