Ford invites Australians to drive, film and compete to win an all-new Focus in the Focus Ultimate Test Drive Experience via JWT

To celebrate the launch of the all-new Focus, Ford in conjunction with carsales.com.au is giving twelve lucky Australians the opportunity to drive, film and compete to win an all-new Ford Focus before it hits showroom floors in the Focus Ultimate Test Drive Experience.

The Focus Ultimate Test Drive campaign has been supported with a fully integrated marketing campaign from Ford Australia’s agencies JWT, Pulse Communications, Mindshare and Wunderman.

The lucky twelve participants will be selected to engage in six driver tests over a six week period, whilst filming and blogging their experience. The content will be showcased on the carsales.com.au website and the individual’s Facebook pages.

During the competition the Australian community can follow their favourite driver on Facebook and carsales.com.au, and vote to select who should win their own Ford Focus and become an official Focus ambassador.

“The all-new Ford Focus raises the bar for Australian consumers by putting a world of intuitive technology, dynamic design and advanced performance at your fingertips,” said David Katic, Ford Australia General Manager Marketing.

“Finding a new car that suits your needs can be a difficult process. By partnering with Australia’s number one automotive sales website for the Focus Ultimate Test Drive Experience, we’re giving Australians the chance to get behind the wheel and test the difference in a car that ticks all the boxes so they can share their findings with the rest of the country.”

To register your interest in taking part in the Focus Ultimate Test Drive Experience for the opportunity to win the all-new Ford Focus, simply visit www.carsales.com.au/ehub/ford-focus-ultimate-test-drive/ and submit a 30 second video or a photo and text review of something you are passionate about.

The Ford Focus Ultimate Test Drive Experience campaign will run from May 20 to August 17 2011 across the carsales’ network of automotive websites.

The twelve lucky participants will be notified between Saturday June 18 and Friday June 24 2011 before getting behind the wheel of the Focus from July 2. The overall winner will be announced on August 17 2011.