Carlton Draught Massive Meat Wheel Grand Final winner revealed on last night’s Footy Show
Last night, Australia’s favourite draught beer, Carlton Draught, gave 16 lucky Aussies the chance to win $100,000 (and a meat tray featuring premium Wagyu Beef) as they took part in the biggest ever meat wheel on the EDF Energy London Eye.
The winner Jodie Hill, from Colac Victoria, was the lucky finalist in the winning capsule as the wheel slowed down. The finale of Carlton Draught’s Massive Meat Wheel promotion played out on Channel Nine’s AFL Footy Show last night.
Jodie, one of the 16 finalists who travelled to London as guest ofCarlton Draught, went for a spin on the world’s tallest cantileveredobservation wheel to compete for the grand prize.
Commenting on her win Jodie said: “It’s not often an Aussie goes toLondon and comes back with more money in their pocket. It was prettyexciting towering over London’s skyline and waiting as the wheel slowlyspun. When they told me I was the winner my partner and I wereliterally jumping with joy in the capsule.”
The 39 year-old was an instant winner in the Massive Meat Wheelpromotion after she entered by purchasing a specially marked carton ofCarlton Draught from Woolworths Liquor in Colac.

2 Comments
Love the idea of the Carlton-Draught-fed-beef-Meat Tray that was part of this promo.
We’ve tried to do something similar in the past, so congrats on getting it up. Even if it did get slightly buried/under utilised.
Great use of the footie show in this promo – big and bold as you come to expect from Carlton
Promo Sapient