Canon introduces Cliff Logan, a home office professional who’s made it big, from home
May 9 2011, 11:49 am | | 3 Comments
Canon Australia launches its latest PIXMA printers today with an integrated campaign that aims to further strengthen its market position in the competitive inkjet printer category. The TV, print, outdoor, in-store and online initiative kicked-off with this fresh, tongue-in-cheek TV commercial that airs nationally on Channel 7, Channel 9, FOXTEL and Playroom.
In this new campaign for Canon via LeoBurnett, Sydney, we meet Cliff Logan, a home office professional who’smade it big, from home. Cliff made his debut in the streets this week when five PIXMA printers transformed Martin Place in Sydney into an outdoor home office mosaic. The campaign shows how Canon PIXMA can help tocreate an efficient and professional home office.
3 Comments
what
Hammy ‘just glad for the work’ talent: Check.
Ironic music: Check.
Strategy that seems to be ‘Canon. As used by complete, delusional losers.” Check.
Probably played this as reference, then failed epically to get close to it.
http://www.youtube.com/watch?v=QzCeeuwm6aA&feature=related