CB Blog ahead of trade press pack: Feb – April

The CB Blog is well ahead of Australian ad trade press* competitors Australian Creative, B&T and AdNews according to Alexa data for the last three months – February to April, 2011.

Whilst we can’t compare the sites using IAB data (as the others choose not to be audited), according to Alexa figures the CB Blog – the only one of the four online trade press titles that is audited by the Audit Bureaux of Australia – is well ahead on all major indices in the period February to April, 2011.

Daily time on site per user for the CB Blog is 12.68 minutes, compared to only 2.27 minutes for B&T, 2.23 minutes for AdNews and 1.96 minutes for Australian Creative.

Daily page views per user over the same period for the CB Blog is 6.7 page views, compared to B&T with 1.77, AdNews with 1.88 and Australian Creative with 2.1.

The Bounce rate (the percentage of visits that consists of a single page view) for the CB Blog is lower than the others (the lower, the better) with the CB Blog at 51%. This compares to 70.8% for B&T, 67.5% for AdNews and 61.5% for Australian Creative.

Traffic Rank. For the 3 month period, the CB Blog had a global Alexa traffic rank of 60,970, ahead of B&T (ranked 72,710), AdNews (ranked 72,775) and Australian Creative (ranked a lowly 744,702).

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And thanks to our loyal band of bloggers – both here and overseas – the Campaign Brief Blog is placed in the top 50 of the influential AdAge’s Power150 Global Top 1000 Media and Marketing blogs.

Most of the Power150 are of US origin, with 11 from the UK, nine from Canada, eight from Australia, five from Italy and three from The Netherlands.

*ad trade press defined by those Australian sites that also produce print editions.