Whybin\TBWA\Tequila, Sydney hires Asheen Naidu and Daryl Corps as creative group heads

Whybin\TBWA\Tequila, Sydney has hired a further two new senior creative hires for the Sydney office; Asheen Naidu and Daryl Corps, who join the team as creative heads.

Naidu’s 14-year career has taken him through high profile agencies in South Africa, Singapore, New York and most recently, The Campaign Palace in Sydney where he was deputy creative director. His work has won numerous awards including five Cannes Lions and an ADC Gold.

Corps has arrived fresh from London where he started his career with AMV BBDO and was quickly promoted to the board at just 26 years old. From there, he founded the creative hot shop Lunar BBDO, AMV’s sister agency before joining Anomaly London in 2009. He’s been in D&AD Annual 20 times and was on the Black Pencil Jury in 2010.

Since the beginning of 2011 the Whybin\TBWA\Tequila, Sydney creative department, under the leadership of Matty Burton and Dave Bowman, has undergone a rapid expansion in order to resource several more recent large client wins including IAG brands.

A total of 11 new creative staff from a variety of backgrounds and skill sets have started this year with the specific intention of expanding not only the department’s capacity, but also its range of capabilities across digital, shopper marketing, PR, promotions, direct and traditional advertising.

2011 creative hires in Sydney include: Asheen Naidu – Creative Head; Daryl Corps – Creative Head; Gavin McLeod – Creative Director; Julia Elton-Bott – Art Director; Jol Temple – Copywriter; Peter Galmes – Creative Head; John McKelvey – Creative Head; James Ross-Edwards – Copywriter; Derek Anderson – Art Director; Dean Hamilton – Senior Writer; Hannes Ciatti – Art Director.

Dave Bowman, joint executive creative director, said of the recent hires: “We’ve got a lot of very senior talent under one roof now and each brings with them their own range of unique experiences and skills. As a result, we’re in a lot of spaces most agencies simply aren’t right now and that’s exciting for us. It also feels great to look around the department and feel intimidated by the creatives here.”