Creativity, Whatever! Keith Reinhard, chairman emeritus of DDB Worldwide, offers some sage advice in his NY Festivals’ keynote address

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Screen shot 2011-05-06 at 6.56.48 PM.jpgKeith Reinhard, chairman emeritus of DDB Worldwide’s speech at the NY Festivals today in New York was titled “Creativity, Whatever!”.

New media, old media, new ways to use old media, old ways to use new media – what’s important is the creative idea. And coming up with a great idea is often about asking the right questions.