DDB New Zealand swims off with NAB’s April Newspaper Ad of the Month Award
DDB New Zealand has won the NZ NAB’s April Newspaper Ad of the Month with a powerful water safety message for the Coastguard. M&C Saatchi, Auckland’s latest ad in its series for Warehouse Stationery ‘Spilt Coffee’ received a Highly Commended acknowledgment.
The April Ad of the Month judges were Auckland=based Tony Clewett – DraftFCB, Richard Loseby – Ogilvy and Crispin Schuberth – Barnes Catmur & Friends.
Commenting on the winning ad the judges said “…it ran prior to one ofworst weather days so very pertinent timing. The haunting nature of themessage lent itself to newspapers’ brooding newsprint imagery.”
Credits for April’s winning ad are:
Client – Christine Haru, New Zealand Coastguard
Agency – DDB
Executive Creative Director – Toby Talbot
Creative Director – Regan Grafton
Head of Art – Dave Brady
Creatives – Rory McKechnie, Damian Galvin, Lisa Fedyszyn, Jonno McMahon
Retoucher – Gordon Moir
Managing Partner – Scott Wallace
Account Manager – Nisa Solipo
DDB’s creative team will receive $250 cash with the ad sponsored by theNAB into the 2012 Axis Awards. The ad also appears in the “What’s New”section of AdMedia and becomes a Finalist in the 2011 $10,000 NewspaperAd of Year competition. Any ad that’s run in any newspaper around thecountry is eligible to enter the competition. Email for more competition details.