Westpac reappoints Lavender to retail+business and appoints Ted Horton’s Big Red for brand
Westpac has reappointed Lavender, Sydney as its advertising agency for the Westpac Retail & Business Bank, extending the 15-year partnership between the two organisations.
The bank has also appointed Ted Horton (left) from agency Big Red, Melbourne as its new creative director for Brand.
“I am delighted to have retained the experience and the expertise of the Lavender team as well as introduce the capability and experience of Ted Horton and his team,” Westpac general manager marketing Damian Eales said.
“Both Lavender and Ted will work hand in glove to produce Westpac’s ongoing advertising program.”
“Lavender has been a valued and respected partner of Westpac over the last 15 years,
and we are confident that Will Lavender, Rebecca James and their team have the ability
to continue to deliver outstanding advertising for Australia’s First Bank, Australia’s First
Company, and indeed Australia’s First Brand.”
“Ted has an outstanding reputation as one of Australia’s leading creative directors,” Mr
Ealessaid. “Ted’s expertise in brand communications has been consistentlydemonstrated through his association with leading Australian brandssuch as David Jones, Jetstar and most recently Coles. “In anincreasingly competitive market place, I’m delighted that we have bothLavender and Big Red on our team,” Mr Eales said.
15 Comments
The Coles work would had completely the opposite effect on me.
Prices are down.
well he won’t do any worse than the work lavender have produced so far.
Excellent, well done Teddy! Just one question though….who will be the hand and who the glove? And will the hand be clenched into a fist?
Interest rates are down, down, down.
I can’t wait for the fighting to start.
What a myopic, award-chasing lot of tossers and doomsayers you all are.
You’re in business to do business – not to win awards.
Business success is what pays your salary, or should.
Whether a campaign is deemed ‘creative’ or un-creative misses the point.
Business is about reality – and that means knocking off the oppositions customers and keeping your own.
If Lavender and Ted have proven one thing it is that they know how to chase down customers and acquire them (as opposed to producing ‘creative’ ads to impress their peers).
Well done to Will and Ted. May you continue to win clients for campaigns that work in the real world of the marketplace.
Now who would Gladys be? Will or Ted?
Ditto Gladys… Well said.
I just don’t see why this is regarded as big news – new marketing guy retains agency he doesn’t hate and brings on-board his old agency mates… got to love advertising!
Experienced, older and yes, wiser creative staff are thin on the ground in mainstream agencies. Blame the margins, blame the holding co’s…whatever. Hard reality is, some clients want to feel as though their brand is in safe hands. It lets them sleep at night.
Ted has just the kind of experience and real-world-been-there business knowledge that clients are willing to pay for. Even if the agencies won’t.
Good on Ted.
The Coles stuff works its arse off, so much so Woollies had to copy it ti have a chance of competing. Sometimes we’re too far up our own arses to realise what good work is, work that actually works and changes behaviour as opposed to just metal on the mantle.
As you work your umpteenth Sunday on your umpteen pitch for the year, consider the fact that Ted hasn’t had to pitch for any of David Jones, Jetstar, Coles or Westpac.
CEOs, marketing directors and even prime ministers have rung him up to ask for his work.
When was the last time that happened at the agency you work at?
If the answer is ‘never’, then consider the possibility that what he’s doing is right and what the rest of us are doing is wrong.
Challenging to work with? Sometimes.
Rewarding to work along-side ? Always.
Would be true for both staff and clients.
Thanks for the opportunities you afforded me over the years Ted. I will always be grateful.
Well done.
Daz
The secret to his success is: in a business of opinions, where by definition there is no definitively correct answer, Ted is always right.