ZenithOptimedia launches Newcast in Australia to provide non-traditional + cross-platform solutions

ZenithOptimedia Group has launched newcast, a new division of the agency which will provide clients with expertise and project management resources in executing non-traditional and cross-platform communications solutions.

newcast in Australia will be headed by former Austereo senior strategist Vicki Connerty. Previously, Connerty was sponsorship director for a UK-based media agency, and was credited with award-winning work in the non traditional media space for clients including Diageo, Disney and Nestle.

newcast will provide expertise across all forms of non traditional media such as  broadcast partnerships, event sponsorships, original content production and experiential campaigns.

Says Connerty: “newcast has an enviable reputation internationally for creating and executing groundbreaking marketing campaigns for clients. I am delighted to be joining the team in Australia to continue their strong track record in delivering non traditional solutions.”

Says newcast Global Managing Director Mark Waugh, who has recently been in Sydney to assist with the launch of newcast: “Clients are increasingly demanding total communications solutions from media agencies that encompass their ‘owned’ and ‘earned’ media, not just ‘paid’ media.  Having a dedicated unit like newcast, focussed on branded content development, sponsorship integrations and live brand experiences, meets this need. 

“Plus, the Australian media scene clearly offers a fertile, naturally creative environment – one in which I’m sure newcast will flourish.”

Says ZenithOptimedia Chief Operating Officer Andrew Sherman: “Our agency spend in non traditional media continues to grow. The launch of newcast will benefit our clients through better sharing of ideas and global best practice. This will further enhance the effectiveness of this investment.”

newcast operates as a division of ZenithOptimedia in 10 markets globally, which will provide ZenithOptimedia’s Australian clients with shared learnings and global best practice in the execution of  non traditional solutions.

ZenithOptimedia Australia has a strong heritage in delivering clients non traditional media solutions, having executed a number of internationally and locally awarded campaigns, including work for 20th Century Fox, Nestle and Lion Nathan.