100 people in 100 days challenge for Goodness

FRANkVizeum has launched the 100 people in 100 days challenge for their client GoodnessSuperfoods.Goodness Superfoods is an Australian owned brand producing a range of cereals andporridges all containing the super wholegrain BARLEYmax.

Marketing director, Steven Strong said, “Since the launch of Goodness Superfoods breakfast cereals, we’ve received amazing feedback from our customers with positive stories about how our products have helped improve their general health and wellbeing.”

He added “Customers have told us how they’ve eased conditions such as Irritable Bowel Syndrome (IBS), increased their energy levels, and generally feel better, simply from changing their breakfast to Goodness Superfoods products”.

The FRANkVizeum team came up with the 100 people in 100 days challenge to put our cereals and porridges to the test.

Martyn Thomas, Managing Director of FRANkVizeum commented that within the first 48 hours of the challenge going live, on the site, they had 55 entries culminating in over300 by the close off date.

“This was testament to our belief that there are too many people out there wanting to reclaim their lives by improving energy levels as they battle a range of ailments including controlling their weight, improving their cholesterol levels and bringing some regularity to bowel movements,” said Thomas.

“During the 100 days challenge we willmonitor how our products are helping to improve weight loss, ease IBS symptoms,stabilizing blood sugar levels and other health benefits. Personal advice from our CommunityManager and nutritionist Kara Landau will also be available.”

Strong added, “I particularly like the approach FRANk is taking. We are competing in a $50 million category, one we can’t afford to compete in using traditional media. FRANk’s approach relies less on bought media in favour of engaging our community of advocates with advice on how to improve their lifestyle by encouraging healthy eating. We call itunvertising.”