DDB Sydney wins Olympus
March 31 2011, 3:15 pm | | 8 Comments
Olympus Imaging Australia, leading manufacturer of digital cameras, has appointed DDB Sydney as its strategic creative agency.(Pictured is DDB Sydney managing director Chris Brown).
DDB Sydney begins working with Olympus immediately, focused primarily on the launch campaign for the new range of Olympus PEN cameras, entering the market later this year.
Marc Radatt, Managing Director, Olympus Imaging Australia added: “DDB Sydney impressed us from the very start of the appointment process, with their creative thinking and an in-depth, integrated agency offering. We’re excited about the partnership and look forward to working with them collaboratively to achieve strong results for our business.”
The account was formerly with The Furnace.
8 Comments
DDBOOM!
That should mop up Coles
a client with no budgets. hip hip hooray.
100K media spend should definitely replace ANZ, Coles , Unilever and KMar
t–DDB- BOOM IN STEREO
A win’s a win and a it’s good creative opportunity I bet.
Coles is Melbourne, Olympus is Sydney. Completely different agencies. Same goes for any large multinational network. But then you industry rookies with one small 10-person promotional ‘hotshop’ experience wouldn’t know that, right.
Olympus’ biggest problem is that it’s not in the ‘pus’ business, its in the ‘pics’ business.
An simple name change to Olympics is all that’s needed.
Why is everyone always hated DDB. I did because my ARCH-NEMESIS used to work there. But that was just me. I’m just curious why all the hate – can’t we all just get along.