Pusher wins William’s Pale Ale

Digital creative agency Pusher, has been appointed to create an online advertising campaign for William’s Pale Ale through the William Bull Brewery.  The account was won without a competitive pitch.

The brewery is owned by De Bortoli Wines, one of Australia’s largest family-owned wineries.  William’s Pale Ale is the second beer produced by the William Bull stable and was released in August 2010.

This is the first time the company has appointed a preferred digitalsupplier. Being a family-owned business the company enjoys personalrelationshipswith their suppliers and being able to deal with senior staff on adaily basis.

Pusher’s campaign will involve rich media display to accompany nationalradio sponsorships across TripleM and SEN, plus social mediaintegration including a Facebook application.

“We are excited to be working with Pusher on our digital platforms.  Werecognise the importance and effectiveness of leading edge anddifferent thinking to achieve our goals and create brand advocacythrough closer consumer relationships,” said Toni Carlino, MarketingManager, De Bortoli Wines.

Kim Hopwood, Managing Director of Pusher added, “We are delighted to beappointed to William’s Pale Ale.  Digital presents so many options fora boutique beer brand and we are certainly looking forward to thechallenge.”

Pusher were recently awarded a highly commended gong at the AIMIAawards for Best Social Media for their Samboy Ute & the Lootpromotion, and a finalist in the Digital & Interactive Hotshopcategory in this month’s Creative magazine.