body+soul launches first ever ‘lifestyle balance check’ aimed towards media agency employees
News Limited, publisher of print and online brand body+soul today launches the first ‘lifestyle balance check’ designed especially for people working in media agencies.
News Magazines, Group Editorial Director, Karen McCartney said, “The body+soul brand has been inspiring people to live healthier lives for over 10 years and is a weekly resource for expert health, happiness and wellbeing advice.
“Built on the strength of the weekly Sunday newspaper lift-out,body+soul recently launched its own website and a special issuenews stand glossy.
“And now we want to take the brand even further by tapping into theexpertise of the body+soul team to develop an online lifestyle balancecheck, especially for people working in media agencies who areconscious about achieving the right mix between work and play.
“With the content we produce each week and now daily online, we feltbody+soul is extremely well positioned to help make a difference. Thisis about helping people in agencies strike a healthy balance in theiroften hectic lifestyles.
Garth Agius, Group Marketing Director – Advertising & Integration,said, “It’s the first time a survey of this kind has been conductedspecifically for media agencies. It’ll cover the full spectrum ofwell-being from health through to relationships and provide people witha valuable picture of how they’re balancing the demands of working hardand living well.
“We’re extremely proud to bring this program to market, based on lastyear’s Young Lions winning idea from Eb Yusuf. The body+soul ‘lifestylebalance check’ will hopefully grow to become an annual pulse on thework/life balance of media agencies.
Eb Yusuf, Director of Strategy for OMD Melbourne commented, “It’sexciting to see this being executed! I think there’s a big appetite forsomething like this. Personally, I can’t wait to take the test!
Participants receive personalised lifestyle balance results, andagencies will receive an independent aggregated read of the agency’soverall results.
One agency will win a tailored Agency Day of Balance, specificallycreated for their office based on the results of the ‘lifestyle balancecheck’ to support the existing efforts being made to achieve a healthy,happy and balanced workplace.
The survey is available online hereand as added incentive participants have the chance to share in $5000worth of David Jones vouchers. Results are strictly confidential and noindividual information will be made public.