Adfest Young Lotus workshop: TBWA\’s John Merrifield gets a dose of Pulp Fiction adrenaline
PHUKET: ADFESTdailybuzz catches up with John Merrifield, Creative-At-Large at TBWA, following the conclusion of this year’s Young Lotus Workshop…
What inspired TBWA\Asia Pacific to get involved in Young Lotus 2011?
“I don’t think there’s any part of the Festival that’s more important than bringing up the future of our industry. These people were chosen in their countries. They’ve already won a competition just to be able to qualify here. So you sort of get the feeling that these guys are the best of the best, the crème de la crème. So, I’d be mad, absolutely mad, to pass up that opportunity to see this.
“We got half a dozen of our top creatives from around the region to help with this. So, it’s an absolute honour, it’s an absolute pleasure. And if ADFEST ever asks us to do it again, we would volunteer in a heartbeat.”