US and Razor win Invisalign account

Hot on the heels of appointing new Marketing Director, Louise Cummins, Invisalign, the pioneers of the invisible-orthodontics market, has appointed the Razor Group to handle itsintegrated media and creative requirements.

Driving the brand beyond the realm of dental into the beauty\ and cosmetics industry, US Sydney will take on creative responsibilities, while Razor will handle all media and channel planning.

“Invisalign has the potential to change the face of traditional orthodontics by allowing people to discreetly and ‘invisibly’ improve their smile. We are reaching out to a whole new market of image-conscious professionals and Razor Group clearly demonstrated it has the insight,resources and creative capabilities to deliver the cut-though we need,” said LouiseCummins, Head of Marketing for Invisalign.

Andrew Wynne, Director of Razor Group added, “We love businesses like Invisalign; they have a great product, ambitious growth plans and believe in the power of creative ideas and creative media. For us they are a great piece of integrated, growth business.