myPlates tackles NRL fans via BWM
myPlates is looking to leverage the passion of NRL fans by launching a new campaign spruiking its officially licensed NRL plate designs to coincide with the season’s kick off.
The online and offline campaign has been created by Belgiovane Williams Mackay along with Pearman Media Group and Naked Communications.
Online executions will include targeted banner activity across NRL andsport relevant sites, as well as Fairfax Media and car-related sitessuch as tradingpost.com.au and carsales.com.au. Offline executions willbe targeted to NRL and sport audiences in The Daily Telegraph as wellas across NRL publications. There will also be additional sales drivingonline media using the Fairfax Digital network.
myPlates Head of Marketing, Rod Cleary said: “BWM’s approach to the newmyPlates campaign has great appeal to avid fans of the NRL and goes tothe heart of sport loving Australians who are looking to fly theirteam’s colours everywhere they go.”
BWM creative director, Rocky Ranallo added: “The new campaign furtherextends on the myPlates brand, providing us with an opportunity todeliver another big idea for big fans of football. With executionsacross online and offline media, this will only reignite theconversation among consumers about myPlates and the commitment to theirfavourite NRL team.”
Creative Credits
Creative Director: Rocky Ranallo
Art Director: Clive Blackstone
Copy Writer: Mary Anne Plummer
15 Comments
NIce. Exactly the same font as they used on Telstra too.
Yep, Bobbi’s legacy.
Same tracked font on everything they do.
Look at the edgell work as well.
hmmm.
Obviously not much happening over at BWM at the moment
This is some of the worst rubbish I’ve seen in a long while.
Why the hell would you PR this?
Didn’t Toyota do this EXACT concept in a TVC for their sponsorship of the NRL about 4 years ago? I mean EXACTLY?
Rocky Ranallo added: “The new campaign further extends on the myPlates brand, providing us with an opportunity to deliver another big idea for big fans of football. With executions across online and offline media, this will only reignite the conversation among consumers about myPlates and the commitment to their favourite NRL team.”
You can’t be serious !!!!
When i think about this i touch myself.
Does BWM ever have a big idea ?
If so, where is it ? This isn’t it.
Or is this just more lame PR crap, from a very lame Agency ?
Really what was the last great job they did.
Telstra ? Don’t think so.
Edgell’s ? Even worse ! Just horrible.
Sanitarium ? Pretty average.
You’d be pushing the brown stuff up hill to find a good creative idea.
OMG ! BWM has turned into Clemengers round 2.
Will anyone be talking about this work Tomorrow ?
DON’T THINK SO. TERRIBLE.
Forgot to retouch the yellow plate off the 1st layout…
Im suprised that BWM PR’s this rubbish. Take a leaf out of BMF’s book, you dont see them posting their Aldi work on the blog. And for obvious reasons.
joke of an agency.
You spoke too soon, 2:35.
What a miserable bunch of gutless pricks. why don’t y say who you are rather than hiding behind this blog.
Oh yeah, that’s right, when you get sacked for producing crap that doesn’t sell product, you might apply for a job at BWM.
That’s advertising for you.