Pizza Hut fires up new campaign for stonefired pizza base range via M&C Saatchi, Sydney
Pizza Hut, via M&C Saatchi Sydney, has launched a new ad campaign for its first-ever Stonefired Pizza Base Range that captures the essence of pizza’s true origins and gives pizza lovers a taste of authentic Italian-style pizza.
The campaign, which features TV celebrity cook Aaron Harvie, launched this week includes TV, radio, digital, social media and point of sale.
The new varieties feature Italian Stonefired pizza bases andItalian-inspired ingredients that Pizza Hut has never used beforeincluding sopressa salami, rocket, cherry tomatoes, and a crushedtomato sauce.
Pizza Hut marketing manager Fatima Syed said: “The Stonefired PizzaBase Range lifts take-home pizza to a whole new level and is just oneof a range of innovations we have planned for the year.”
From just $14.95 for pick up, the Stonefired Pizza Base Range is available for a limited time only (until April 25).
23 Comments
Come on M&C, you can do better than this. Stop writing Woolworths ads
Aaron Harvie credibility problem.
Needs more topping. Maybe a touch of idea?
Nice to see Aaron’s ‘food journey’ has taken him all the way to flogging junk food.
Oh my aching balls, this is awful awful awful.
That is a turd cooked to perfucktion.
Embarrassing. This ad should not be on this blog. M&C should not put their name to this rubbish. Pizza is not a healthy option no-matter how much greenery you plant o the top. Pizza is fun food, so surely there’s a fun way of advertising it.
Honestly Fatima, is this the best Pizza Hut can do? This is lazy, lazy marketing. Reality show reject with no charisma. Treating your audience like idiots. This ad has no redeeming features and you’ve even managed to make the product look decidedly average.
The solution isn’t always an award winning ad.
Would I put this in my book? No.
But it does make me want to try the pizza.
I never thought it would be possible to dislike pizza. Why on earth did they choose the most hated character on a shit show?? God if they want a budget celebrity why not get Dr Andrew Rochfeild he flogs everything
I saw this clown on a doco about the angels (the band) the other day. he’s the band’s manager.
he was sitting on a couch with doc neeson foul mouthing like he was managing the stones.
hilarious.
he is disgusting.
12.02
I agree that not everything has to be/should be an award winner. And this ad clearly tells me there’s something new from pizza hut, which is good.
But if they want me to try some, they should have at least made it look good? Where’s the appetite appeal? Yes I know, that’s not the be-all-and-end-all of food advertising, but if you’re making a formulaic ad, you might as well get the formula right.
Look, clown shoes, we know that an award-winning ad would get a hell of a lot more people to try this pizza. So why not work a bit harder?
Fucking lazy ad in a fucking lazy category.
Cheesy
Maybe if I was ‘stoned’ it would be better. Nope still crap.
Master Shit
bye bye not Buy Buy me thinks M&C
take off that fucken black beanie
God my eyes have been raped by the banality. There were teams of people involved in this with meetings etc! Didn’t they do this idea with pasta as well? good god ads don’t have to be boring.
Shit, now the advertising is as bad as the pizza. Synchronicity at last.
Tried this pizza just out of curiosity. And then I realised why I rarely eat from Pizza Hut. This is just another over priced & flavourless pizza. Didn’t even get the rocket lettuce which I’m sure would have been the best part of it. Don’t waste your money or your health.
i’d like to fry that dude in the oven as a pizza tho 🙂
*huggles to marion X
Youse are all so fucking pat hetic go die in numerous holes around the planet, commenting on a fucking pizza ad like it’s the end of the world!!!