CB Blog still ahead of the trade press pack in Feb

March 5 2011, 7:29 am | BY Lynchy | No Comments

Screen shot 2011-03-05 at 5.33.46 PM.jpgScreen shot 2011-03-05 at 5.35.00 PM.jpgScreen shot 2011-03-05 at 5.34.29 PM.jpgScreen shot 2011-03-05 at 5.35.29 PM.jpgThe CB Blog once again is well ahead of Australian ad trade press* competitors Australian Creative, B&T and AdNews according to Alexa data for the month of February.

Screen shot 2011-03-05 at 5.45.17 PM.jpgWhilst we can’t compare the sites using IAB data (as the others choose not to be audited), according to Alexa figures the CB Blog – the only one of the four online trade press titles that is audited by the Audit Bureaux of Australia is ahead on all major indices: –

Daily time on site per user for the CB Blog is an impressive 18.5 minutes, compared to only 2.08 minutes for B&T, 2.53 minutes for AdNews and 2.04 minutes for Australian Creative.

Screen shot 2011-03-05 at 5.44.36 PM.jpgScreen shot 2011-03-05 at 5.44.55 PM.jpgScreen shot 2011-03-05 at 5.44.16 PM.jpgDaily page views per user over the same period for the CB Blog is 9.4 page views, compared to B&T with 1.63, AdNews with 2.16 and Australian Creative with 2.5.

The Bounce rate (the percentage of visits that consists of a single page view) for the CB Blog is lower than the others (the lower, the better) with the CB Blog at 43.7%. This compares to 70.9% for B&T, 65% for AdNews and 62.8% for Australian Creative.

Traffic Rank. For February, the CB Blog had a global Alexa traffic rank of 58,111, ahead of B&T (ranked 71,196), AdNews (ranked 76,095) and Australian Creative (ranked 596,137).

*ad trade press defined by those Australian sites that also produce print editions.