The Campaign Palace Sydney launches new Bonds ‘Feel free, feel supported’ campaign
February 21 2011, 11:25 am | | 21 Comments
With singlets and tank tops now a wardrobe essential, Bonds has taken the fashion staple a step further by building bra support into its new range of Bra Tank tops.
The “Feel Free, Feel Supported’ campaign, developed by the Campaign Palace, Sydney launches this week via TV, Digital, POS/In-store and OOH.
21 Comments
What just happened there?
I give it 2 weeks before it gets pulled.
No seat belts.
No seat belts. No energy
crap. where’s the idea?
WTF was that?
Is there a storyline, or is it just random shit?
Utter crap.
Normally I’m a big supporter any boob-related advertising. But I give this two nipples down.
Before getting rid of a bunch of agencies, Pac Brands should have gotten rid of a bunch of its brand managers. Then maybe crap like this would never have seen the light of day.
Cars that old were not made with seat belts… totally legal folks!… now get back to your bleedproof pads.
It’s the “ole” – hot chick stretching on a balcony in the morning… trick!
The ‘supported’ pun for underwear.
From the agency (but not the writer) that brought you ‘Berlei Sports Bra. When the only thing you want to bounce is the ball.’, this is … what exactly?
Look, stop beating up on the Palace everyone. Apart from one bad ad, they’re probably the best agency in Sydney.
You need to rethink that post 8:07 or dial up the sarcasm.
Couldn’t find the sarcasm font on your mac, 8:07?
@ 2:08 and 2:26 – wow you guys can’t see the story in this ad ! – Are you blind, stupid or just wanting to bag the agency regardless. Im not really a fan of the Palace ( I don’t work there) but you guys should not be in advertising if you couldn’t see a connection between the bra flying out the window and the woman supposedly still feeling supported in her bra tank top the next morning. I agree with the comment about energy – it could do with a bit more, but apart from that it’s simple, well executed and fun.I would be pretty happy if I was the client.
yes i would like to buy that old car
Thank you for explaining this, junior Palace planner @ 6:09PM.
Two things make this ad subtly confusing.
Firstly, she take off her bra and it’s dusk. Next she’s thrown it out the window and it’s night.
Secondly, when she’s stretching on the balcony we can see she’s got something stretchy on under her top. This might be a feature of the product but it looks like she’s replaced her last bra with a soft sports bra thing.
@6:09
This ad is dogshit. I don’t care who wrote it, or what agency they’re from, it’s a bad idea badly edited. It’s difficult to understand. It’s weak when you do finally get it. It’s fucking shit.
Greatest quote in Rock History…
Noel Gallagher “You’re a Nipple. A F**kin’ nipple”
6.09, – this seems, somehow, relevant to you.
This ad is pants.
Finbarr Yohånnerson
she hasn’t got anything on under the tank top…it has a sports bra built into it…