Tracta gives Humane treatment in new campaign
February 18 2011, 12:29 pm | | 10 Comments
Tracta. The Heartland Agency in Napier, New Zealand, released it latest campaign this week for the Humane Society Inc, Auckland. The series of posters are designed to raise awareness for having your pet spayed or neutered and will be appearing in vets waiting rooms as well as in print.
The team behind the campaign was creative director Chris Howden and art director Maire Lander. Client Jill O’ Keefe of the Humane Society Inc, Auckland says she was delighted to work once more with Howden – who worked together on the Humane Society at Ogilvy over 10 years ago.
10 Comments
Troi oi. The Hodden on the PR trail.
Good. Lord. That is low rent.
Poor mans version of the Butch dog food campaign from the 90’s. Except the Butch work was fresh… and funny… and relevant.
How can veteran CD can grandstand this rubbish?
Oh the humanity.
Napier, population 58,000.
Wagga Wagga, population 58,000.
Nuff said.
Sorry but this is pretty bad. As a dog owner I don’t find this funny at all.
they are awesome love them plus great use of design and typography.
these ads stand out simple message and funny what else can you ask for???!!!
My dog does better crap than those!
Send Tracta to the vet. That agency needs to be neutered!