NZ-based digital engagement agency Affinity ID to launch in Australia next week
New Zealand’s top digital engagement agency Affinity ID opens its doors in Australia for the first time next week bringing its unique brand of digital engagement across the ditch.
Affinity’s Australian client service team in Darlinghurst is being ledby group account director Karen Looker (left), who has moved to Sydney,together with business analyst Oscar van Dijk (right).
“We’ve been working with Australian clients for several years includingVisa Platinum, Visa Entertainment, Visa’s Payclick and on Australianbusiness for Air New Zealand,” explained co-founder and director,Angela Day.
“From this work and other consulting roles we’ve undertaken recently in Australian retail, we’ve learned that our end-to-end eCRM and loyalty offering is unique. We’ve not seen anyone else offering the depth and breath of strategy, development, creative and high-volume deployment we do as standard, every day of the week.”
Geoff Cooper, Affinity’s other founder and director, adds: “The key difference lies in how aware Australian business is of the power of relevancy to drive customer engagement, loyalty and emphatic bottom line results.
“Our client work in NZ is certainly ahead of much of what we’ve seen in Australia when it comes to relevancy, so it’s a huge opportunity for an agency with our strategic and data development resources.”
New business development is being headed up by Chris Stockton, who brings in-depth market experience. He was previously MD of Sydney software developer and systems integrator, Somerset Systems – acquired by US-based Candle Corporation and subsequently bought by IBM, with clients including Woolworths and the Commonwealth Bank.
Stockton has just returned to Australia after six years in Hong Kong where he worked as Director of Sales for a trade software and workflow company spanning Asia Pacific.
Affinity’s new Sydney team will be harnessing the agency’s large development, data mining and technical teams in Auckland to drive the back-end of Australian customer relationship and loyalty marketing campaigns.