US Sydney announced winners of December/ January Could Be a Caxton competition
SBS Immigration Nation, Workers Paradise has been announced as the December / January winner of the Could Be a Caxton competition, established by the Caxton Committee and supported by The Newspaper Works to recognise and showcase great creativity on a bi-monthly basis.
Mark Harricks, Executive Creative Director of JWT Sydney and the judge of the December / January competition, said: “This was the best looking ad of the bunch, and a nice little idea as well – how nice is it to see some of that lovely classic typography eh? I wish I had seen it in the paper, it would have looked stunning. It’s a real “stop-you-in-your-tracks” kind of piece”.
Agency: US Sydney
Client: SBS
Art Director: Tim Chenery
Copywriter: Nigel Clark
Typographer: Luca Ionescu, Likeminded Studio
A Highly Commended was also awarded:
Mark Harricks said:
TAC
“This was the best of the topical adverts – a real gift for the TAC from Kevin Pietersen”.
The February / March Could Be a Caxton competition is now open forentries. It’s free to enter and anyone can submit nominations. Thecopywriter and art director responsible for the newspaper campaignjudged best of the year’s Could Be a Caxton bi-monthly winning ads,will score an all expenses-paid trip to the 2010 Caxton Awards.
For more information on how to enter the Could Be a Caxton competitionand the Caxtons in general, click here.
15 Comments
Wow, typography.
the standard is pretty low
Luca’s type is of the gods.
Beautiful.
The use of letters to make words and then a sentence, has so been done before.
Well it deserves to, it’s nicely crafted work. Unlike most of the dirty undies put on this blog!
Nice art direction, but where’s the idea?
10:23,
In the fine print you dolt.
Look at the whole campaign 10:23.
10.23 did you miss the terms and conditions apply bit?
Pretty sure Best Art Direction is a category 10:23. Hence, this “could be” a Caxton.
I saw this in the SMH and it looked awesome – so different, really grabbed your attention.
10.23 – are the stiches scars still showing since your lobotomy?
this makes their valentines card look good
In my opinion, the art direction is well and truly getting in the way of the idea. An asterix really isn’t noticeable amongst all that fancy shmancy type.
Well thankfully someone with an opinion people care about, has judged it bloody good.