Lady Gaga’s Valentine’s Day Little Monster stunt celebrates the launch of ‘Born this way’ single

Universal Music and Sydney-based agency Rockstar Management have executed a stunt simultaneously this morning in Sydney and Melbourne, to celebrate the single launch of Lady Gaga’s ‘Born This Way’ from the yet to be released album of the same name.

A gaggle of Gaga-look-a-likes have paraded at several radio and TV media outlets this morning. The ‘Aussie Little Monsters’ sent love back to Gaga via an impromptu radio interview at 2Day FM with Danno, and a Grant Denyer and Sunrise strut-by in Martin Place.

The reigning queen of pop music tweeted last week, “Can’t wait any longer, single coming Friday,” (twitter.com/ladygaga). ‘Born This Way’ is her latest offering, and in line with Gaga’s philosophy, Rockstar recruited a mix of leggy models and drag queens dressed as the style icon to hit the pavement armed with their best Gaga-moves.