Sydney digital agency Design Royale creates new website for Warner Music Australia

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Screen shot 2011-02-08 at 5.43.01 PM.jpgSydney digital agency Design Royale has collaborated with Warner Music Australia to help conceptualize and create the new Warner Music Australia site.

The site affirms Warner Music Australia’s positioning as an artist service company and features an innovative interface to showcase the breadth of Warner Music talent. Core considerations behind the design concept are updatability and immediacy of latest news; both delivered through Design Royale’s product suite.

Royale/CMS was implemented to allow Warner’s team to add new artists and make updates for latest news and events. Royale/Live is a social media news aggregator that pulls in all of the company’s Twitter, Facebook and YouTube activity into a single ‘News’ feed.

“Having worked with Warner for two years across emerging artist and promotional campaigns it was a real pleasure to help Warner redesign their company website and give them the tools they need to communicate,” says Tim Ludlow, executive producer for Design Royale.

“We are really pleased with the new site. The innovation and skill that Design Royale provided is evident in the outcome. It achieves exactly what we need to assist fans discover and engage with our artists and communicate with the wider music industry, especially in today’s social media driven environment”, say Jason Nealon, Vice President of New Business.